Harry Potter advertising

There are many types of marketing strategies used to draw people into the product. Here are a few examples to show different ways of advertising the new harry Potter film.




This is an advert shown on the back on a boy's magazine, the advert shows the character Voldemort (who is a main character in the film). The lettering Harry Potter is in the usual style in silver lettering, this stands out well against the glow of the magical ball Voldemort is holding. Coiled around Voldemort is a large dangerous looking snake, which its mouth open, the snake is positioned behind Voldemort which shows the snake is backing him. As this advert was found an a teenage boy's magazine, the advert can be fairly disturbing, which is why this advert could be seen as in the genera of horror.



This next advert was found on the front of a sci-fi magazine named SFX. The film Harry Potter goes well with this genera as they are similar. The image on the advert shows Harry with his hand drawn back whilst holding a want. From the wand is a red bright light which is grabbing the attention of the audience to make them want to buy this magazine. The advert doesn't directly say Harry Potter, it just has a large picture of him. This advert doesn't need to state that this magazine is about harry Potter as it is too obvious by the actor's face of Harry Potter. This magazine is aimed towards 16 upwards, which is related to the age of the character of Harry Potter, there for the audience can relate. 

This is the next way of advertising, I found this Harry Potter dvd stand in Sainsburys. This does not advertise the new Harry Potter film, however it is related to Harry Potter advertising as it is still getting Harry Potter out there. This stand contains one of the older Harry Potter dvd's, there is the typical Harry Potter style writing at the top of the stand. In white bold writing, with a red background is the words "only £20"  which stands out to the shoppers.

This was found in South Woodford cinema, these are banners showing different characters faces on each sheet of paper. The faces stand out well in these banners as the background is black, and fades as the face comes into the picture. This fading technique is a typical Harry Potter advertising technique and is very distinctive as a Harry Potter product. 

This is a review of a film leaflet. The title of the review is "Must-See Of The Month" which is a bold and exciting title, making many people want to go to see the film. There is a long review taking up two pages, raving on about how great the film is, which is an excellent way of advertising Harry Potter. Also at the top of the page is a large picture of Harry lying on the floor, this is a great image to show as people will want to find out why Harry is on the floor, leading them to watch the film.

This is the last advert, this was also found outside the cinema. There is a large picture of the three main characters Harry, Ron and Hermione running through the forest, which is an image that draws people in to want to find out why they are running through the forest. In white bold writing and a bright blue background says "On sale now" which is drawing attention to the brightly lit up advert.